Monica Marulanda, New Northeast Industrial Leader for Nelson Worldwide

March 23, 2021 - by commARCH
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Monica Marulanda, New Northeast Industrial Leader for Nelson Worldwide

NELSON Worldwide recently announced the appointment of Monica Marulanda as the firm's Northeast industrial leader. 


Monica Marulanda.


March 18, 2021.

Why is her appointment significant?

Marulanda - with her career and experience in design and construction spanning two decades - brings in a diverse range of industry to her new role. Her leadership will aid in the expansion of NELSON's industrial portfolio of clients and projects 

“Industrial is one of the fastest-growing sectors in the architecture and design field,” said Chairman and Chief Executive Officer of NELSON Worldwide, John “Ozzie Nelson Jr. “Architecture can make a positive impact on the lives of everyday individuals, Monica is passionate about using her job to help people. She sees a real opportunity in the industrial sector to assist people as they settle into an e-commerce economy.”

Why Marulanda?

Monica comes to NELSON Worldwide with over 19 years of experience. The seasoned project manager previously supervised reconstruction efforts following the 1999 earthquake in Armenia, Colombia. Additionally, she worked at SBLM Architects, where she gained experience working with big box retailers, before taking a senior role with CallisonRTKL. Monica went on to lead projects in residential, multifamily, big box, luxury retail, automotive, and data center sectors after driving these efforts. Past projects include The Shops at Marcus Dairy in Danbury, CT, the George Washington Bus Terminal New York, NY, and feasibility studies and site planning on numerous projects.

What is the scope of her new role?

In her new role, Monica will focus on growing the firm’s industrial presence in significant market cities within the Northeast, including Philadelphia, New York City, and Boston and emerging suburban markets. As the real estate industry readjusts to a new landscape of buyers and their needs, Monica sees an essential and impactful opportunity to expand the industrial sector into urban areas that were previously ignored. As more people order online, the importance of micro-delivery centers will become vital to the country’s infrastructure. As a sustainably-minded designer, Monica will create a dynamic team that will build ultramodern facilities in buildings that have outlived their original use. In addition to micro-delivery centers, outdated malls can become useful once again by being transformed into industrial centers.

Monica will provide general oversight regarding overseeing LEED documentation, site planning, and due diligence studies. Along with her attentiveness towards clients, Monica will create a collaborative team in the Northeast office, one that is determined to increase the firm’s footprint in the region. “The usage of E-commerce in 2020 has revolutionized the industrial sector,” said Monica Marulanda.”I couldn’t be more excited at the chance to lead a team to make the most of this once-in-a-generation opportunity. The market is open for growth, and we plan to take advantage by targeting locations in both suburban and urban areas.”

About NELSON Worldwide

NELSON Worldwide is an award-winning firm, transforming all dimensions of the human experience through architecture, interior design, graphic design, and brand strategy services. With more than 800 teammates spread across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include: Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more. Visit to learn more.