S-5!, a Colorado-based metal roof attachment solutions provider, supports its local fire department with a donation to help kick off a four-day bike-a-thon and virtual telethon.
The fifth-annual SHIELD616 Border-to-Border Ride will cover 372 miles as riders travel from the Wyoming/Colorado border to the New Mexico/Colorado border. The ride entails three major mountain passes and an elevation gain of more than 18,000 feet.
During the ride, local news station KOAA News5 will hold a virtual telethon to raise nearly $50,000 to purchase protective gear for first responders with the fire department. S-5! Has donated $10,000 to kick-start fundraising efforts. Additionally, CEO and Founder of S-5! Rob Haddock has announced ongoing annual support of the fire department.
“Giving back to our community is important to our company and the folks who work here,” said Haddock. “The Haddocks have been in Black Forest now for four generations. The Black Forest Fire Rescue defends us against many different things. They’re more than firefighters; they are often the first on the scene. I dread to think but people have actually sniped at firefighters and even set fires to snipe at firefighters.”