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Evolving Operational Structure with Fortress Building Products' Toby Bostwick

April 5, 2021 - None

As building product manufacturers have evolved so must their organizational structures. Fortress went from five separate business units that operated as their own entity, into “Fortress Building Products” as one business and one platform. Toby Bostwick, as Vice President of Product & Brand, oversees three departments: marketing, product development and innovation/R&D. This enables Fortress Building Products to continually evolve as a “marketing company that sells products.” Customer knowledge, the best ways to connect with their audience, a focus on the outdoor space and continual innovation makes sales that much more powerful. Decking, Fencing, Railing, Framing, Fasteners, and Lighting & Accessories combined teams allow for “the total solution” for their clients. We spoke with Toby to get insight into the Fortress plan, his outlook on operations and the industry, and how he's managed to navigate through a truly tumultuous year.

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Evolving Operational Structure with Fortress Building Products' Toby Bostwick

As building product manufacturers have evolved so must their organizational structures. Fortress went from five separate business units that operated ...

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Digital Summit: Chicago Repositioning & Adaptive Reuse

Reviving ROI: Renovation and Repositioning for Maximum Returns

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